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Archive | December, 2011

Would you let a customer walk away for 40 cents?

Of course not. So copy this simple example and honor your competitor’s coupons. A coupon holder is ready to buy, and you don’t want to lose them over a small discount. Especially if it’s one of your regulars who is being tempted by the competition. Most of the time, your economics are the same as […]

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Newsletter #861: The “Bring Them Back” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every business wants a steady stream of traffic, but that means every customer is overloaded with offers, incentives, and pitches to […]

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