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Archive | February, 2012

The Coca-Cola Company’s case study: How to monitor social media on a global scale

BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, engaging internal and external […]

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Newsletter #872: The “Help Them Do It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We support and promote the businesses that help us do things — things like have a little more fun, […]

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Newsletter #871: The “Update on Our Amazing Word of Mouth Projects” Special Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth is an incredibly powerful force. More than marketing, it actually changes companies forever. It rewards good people at […]

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Customer reviews: Are you asking the right question?

Reviews are about more than just whether a product is good or bad. They serve another important function: Reviews let existing customers guide new customers to the right product. If people buy the right stuff, you get happier customers and fewer returns. Sometimes you need more than a 1-to-5 star rating system. Bazaarvoice* and the […]

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DeVry University’s case study: How to create an online community of encouragement with the help of your biggest fans

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, […]

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Will you write about me on your blog?

I get asked this several times a day. Sometimes by well-meaning entrepreneurs and authors, sometimes by talentless PR hacks. Here’s what you need to know: A blogger will only write about you if your stuff makes their blog better. There is no other reason. If you can’t offer something that meets that criteria, then don’t […]

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The Jimmy John’s guy came back with a bag of chips

Someone in the office ordered a sandwich, and the driver forgot the chips. So he drove back to the restaurant to fetch them and brought them to us. Most places would have apologized (maybe), or issued a refund or discount. Jimmy John’s probably lost a few bucks in labor costs. But the extra effort got […]

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No feedback is not good feedback

Some smart advice from the folks at presentation design firm SquarePlanet: Never mistake lack of feedback for good feedback. If your presentation (or product, or service, or content) gets no one to say something good to you (or to a friend, or a tweet, or a Facebook post) — it’s not good enough.

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