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Archive | April, 2012

Announcement: The Word of Mouth Marketing book is out in paperback and eBook today — get a free workbook when you order it

We’re excited to announce that the new edition of Word of Mouth Marketing: How Smart Companies Get People Talking is out today. Everything is updated and improved … but it’s still the classic book that will help you master the art of word of mouth. Bonus for you: If you buy the book from Amazon […]

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You definitely should NOT do this … but it’s 55% full!

I love anything that lights me on fire, makes me pass out, or puke like the not-a-little insane Spartan Race. They give us a great example of how to build enthusiasm for an event with these scoreboards. It’s a simple way to drive sales by a) showing that other people are buying, b) creating a […]

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Steve Farber on The Radical Leap Re-Energized

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Steve Farber, president of Extreme Leadership, is one of our amazing authors. He’s […]

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This is the kind of awesome craziness that we should all support

My friend Marek is growing an art museum out of wheat: “For this project, I will plant a field of wheat that will be harvested, turned into straw bales — a safe, green, and proven construction material — that will be used to build a museum of contemporary art. The field  that supplies the wheat, […]

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Greg Link on Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Greg Link, author, speaker, and co-founder of CoveyLink is part of our great […]

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A short course in trustworthiness from Guy Kawasaki

Great advice from Guy Kawasaki’s excellently useful new book, What the Plus!, about how to be great on Google+ (get it here). The book is about Google+, but the advice applies to any online community. You need to project trustworthiness. Here are the best ways for doing so: Show up. You get points on Google+, […]

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How WindsorONE earns incredible BtoB word of mouth

We’re bringing together a fantastic group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. WindsorONE’s Brian Bunt, Craig Flynn, and Emily Albinski are part of our amazing […]

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How to get 1,637 testimonials

Nothing on earth builds more credibility than real testimonials from real customers. That’s why you have to be impressed with the 1,637 testimonials posted on Headsets.com. When your customers love you, you should be showing it off. A few tips for getting great testimonials: 1. Ask. People need to know that you need and appreciate […]

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Rob Fuggetta on Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Author and Zuberance founder and CEO Rob Fuggetta is part of our fantastic […]

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