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Archive | May, 2012

Newsletter #887: The “Great Barters” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Trades, deals, and barters can be amazing marketing opportunities. When you create win-win situations for everyone, you can do big things. […]

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How do you jump to the front of the line?

In a world where you’re competing with thousands of marketers — how do you get noticed? Blow them away with an amazing first impression. I get 4-5 books every weeks from authors (or publicists) — in a plain envelope with a generic letter. And they go right into the pile. Check out this beautiful example […]

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Yahoo!’s case study: The evolution of social strategy

Join us at SocialMedia.org‘s BlogWell: How Big Brands Use Social Media conference on July 18 in Chicago for 8 great case studies from MillerCoors, FedEx, U.S. Cellular, 3M, Kraft Foods, American Family Insurance, Reebok, and Aetna. Our BlogWell series is an amazing opportunity for social media leaders at big brands to get practical, how-to advice […]

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What are you doing that they’ll remember in 29 years?

Spend today thinking about what you can do that people will be talking about a generation from now. Maybe it’s something heroic, such as the bravery and sacrifice of our military that we remember on this day. Or maybe it’s something simple, fun, or meaningful — something that will make your friends say, “Remember when […]

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Fantastic advice on dealing with negative reviews

AMA Shift has a great article on how to respond when you’re criticized on Yelp. (Definitely subscribe to their really well-written newsletter.) Respond to Yelp critics with patience and restraint Negative reviews on social media can hurt, and the temptation is to hit back—hard. But that isn’t a smart idea, just as angry responses to […]

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Newsletter #886: The “Things We Didn’t Expect” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Surprising, unique, and unexpected things get us talking. Great marketers are always on the lookout to use these opportunities to create […]

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Why does the hotel give you a shoeshine cloth?

It’s not something most people use, and it’s not something most people ask for. It’s so you don’t polish your shoes with the nice towels. This little cloth replaces an unwanted behavior with a better one. And it works a lot better than a mean sign demanding that you don’t polish your shoes with the […]

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Rogers Communications’ case study: Haters can be lovers

Join us at SocialMedia.org‘s BlogWell: How Big Brands Use Social Media conference on July 18 in Chicago for 8 great case studies from MillerCoors, FedEx, U.S. Cellular, 3M, Kraft Foods, American Family Insurance, Reebok, and Aetna. Our BlogWell series is an amazing opportunity for social media leaders at big brands to get practical, how-to advice […]

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This is how you make advertising

Possibly the best Craigslist ad ever. And a lesson for anyone who creates advertising: Ads have to be worth reading or they don’t work. They don’t need to be silly, they can be informative, entertaining, educational, sentimental — anything works. As long as the advertisement gives you a genuine reason to pay attention. (Click for […]

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