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Archive | August, 2012

LBJ Buys Pants

There is no purpose to this post, other than to share a historically signification recording: Actually, it’s a great demonstration of how to create remarkable viral content to promote your blog. From producer Jesse Thorn: In 1964, Lyndon Johnson needed pants, so he called the Haggar clothing company and asked for some. The call was recorded […]

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Newsletter #900: The “Give Them a New Experience” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great marketing does more than sell — it creates a remarkable experience we have to tell friends about. Here are a […]

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Turn your customers into a family

Anthony and Jon own the B.Good burger joints in Boston. They do an amazing job of encouraging customers to connect with them — by thinking of everyone as part of their family. Just look at the language on the sign-up form for their newsletter: We’ve got love to give. So, we started a family. And […]

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A lifetime of love and support doesn’t have to end

Are you forgetting a great group of ambassadors: your alumni? We spend a ton of effort trying to woo bloggers and evangelists, and we forget about those alumni and retirees who connected their lives to the company for years. Many will be thrilled to stay involved and connected. The New York Times writes about HP’s […]

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How to get a job

We’re hiring and digging through resumes. Most candidates shoot themselves with silly mistakes. Even senior-level executives. If you really want to get a job, follow these tips. 1. Write an amazing cover letter. If you can’t write a simple, persuasive letter, then the rest of your credentials just don’t matter. You can’t represent a company […]

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Sunday Inspiration: Fail while daring greatly

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who […]

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Is it word of mouth?

If it stops when you stop paying for it – it’s advertising. If it grows on its own – it’s word of mouth. (Hmmm… you could replace "advertising" with "prostitution" and "word of mouth" with "love".)

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Are you rewarding the right behaviors?

Why are there express lanes for people who buy a small amount of stuff? We should have express lanes for people who buy a ton of stuff. How about this: If you fill your cart over the top, you get to use the SuperLane! The SuperLane will give you two cashiers, two baggers, and a fresh […]

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Newsletter #899: The “Make Better Ads” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] It’s tough to make an ad worth remembering — much less talking about. With so many ads (and so many bad […]

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