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Archive | September, 2012

How could you convince a room full of people to spend half an hour watching your advertising?

Like this: With a stunning interactive ad from Old Spice. Watch the one-man-band, then play it yourself. This is the future of advertising. Why buy 30 seconds on someone else’s half-hour TV show when you can give people a reason to spend the whole 30 minutes with you? Plus, it’s really hard to share a […]

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A classic job ad

Are you just running generic job ads … or are you doing something to inspire extraordinary people to work with you? Penguin did. (Click on the image to see it all.)

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Peep Show

Every year the Chicago Tribune does a Peep Show — a contest where readers create dioramas from Peeps. The winners get displayed in the paper’s showcase window on Michigan Avenue. Check out this year’s entries. What can you do to involve your customers? Something simple, cheap, and fun.    

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Holy Harleys! Get your motorcycle blessed

I don’t know your faith’s view on motorcycling, but I know good marketing when I see it. Take a lesson from Blessing of the Bikes at the Madison Avenue Baptist Church: Figure out a way to make subsets of your customers feel special. They’ll appreciate it, and they’ll bring their friends. (Thanks, Merrill Richmond)

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