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Archive | October, 2012

Learn to be a GREAT apologizer

Customers will love you and respect you for it. And they’ll stick with you. More important: When a friend asks them which company to do business with, the apology will earn you more word of mouth recommendations than everyday good service. Here’s a great example from GoDaddy, sent in by Jeff Arnold (thanks, Jeff!): Dear […]

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Whiskey infographic

Everyone is into fancy, expensively-designed infographics these days. Mainly because bloggers love to repost them, so a cool infographic gets you some nice free exposure. But Mark Hurst reminds us of their real purpose: The entire purpose of a chart or graph is to impart understanding. Infographics should be used in cases where they impart […]

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Free Webinar: Why A Likeable Business Is the Best Word of Mouth

Join me and Dave Kerpen, author of the New York Times bestseller Likeable Social Media and the new Likeable Business as we discuss how practices of surprise and delight, responsiveness, and gratitude will create a likeable business worth talking about! Wednesday, October 31, 2012 11:00 AM – 12:00 PM EDT Full details here

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Having a sense of humor is ALWAYS the right answer

Enjoy this classic from Bodyform — they took a funny post submitted to their Facebook page and turned it into a viral home run. The secret? Not taking themselves or their brand too seriously and being genuine. The original post: Bodyform’s response: More: Mashable | LA Times | HuffPo

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Dude, please read this if you’re going to blog

Every day people say, “I wrote some blogs” — when they mean, “I wrote some posts.” Grr. Folks, learn the terms. A blog is the whole thing and a post is one story. Just like a newspaper is the whole thing and an article is one story. You wouldn’t say, “I wrote a newspaper” when you meant, “I wrote an article in a newspaper.” […]

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If you’ve got it, show it off

We dropped by design powerhouse Pentagram to discuss a new project. They handed us a book — I thought it was a bible. Substantial, thick and flexible black cover, and a red ribbon bookmark. Then I opened it up and realized that this was the 600-page portfolio of their design work — The Black Book. […]

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The only way to run a business

I got to the third page of Derek Sivers’ book, Anything You Want, and I had to stop and blog this. I also bought the book for everyone in the company. This is so right: Business is not about making money. It’s about making dreams come true for others and for yourself. Making a company […]

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Newsletter #908: The “Make It a Big Deal” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A great customer experience is the perfect talking point. Your customers will take notice, they’ll tell their friends, and they’ll come […]

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The person you’re looking for might be right in front of you

I love this help-wanted ad right on the top of a Domino’s box. Cheap, effective, and precision-targeted to a dude at home eating a pizza and looking for a job. There are two great lessons from this simple tactic: Your next marketing tactic might be so simple and obvious that you’re missing it. Don’t forget […]

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