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Archive | November, 2012

Are you begging people to hate your brand?

I’m stuck in an airplane being forced to watch an ad on the seat-back TV. The off button has been disabled, so I am being held hostage. So, how do I feel? I hate the the airline for making me watch this junk while I’m trying to work. Worse, I’m flabbergasted by the ad executive […]

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Free audiobook excerpt: 4 ways to promote positive testimonials

This post is part of our special holiday giveaway series. When you buy the audio edition of Word of Mouth Marketing: How Smart Companies Get People Talking, we’ll send you a signed paperback edition for free. Learn more about it at the bottom of this post. Praise from happy customers and adoring fans is nice, […]

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Newsletter #913: The “Give Them the Reins” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Something exciting happens when you hand ownership over to your customers. They might show you a better way to do things, […]

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Funny because it’s true: viral video

Run away if someone promises that they can make your video go viral. They can’t. It’s a scam. No agency has the magic formula. All you can do make a great video and promote it well. If a gazillion people share it, then it went viral. Same as with a song: No one can guarantee you […]

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Free comic book excerpt: 4 rules of word of mouth marketing

This post is part of our special holiday giveaway series. When you buy the Word of Mouth Comic Book, we’ll send you a signed paperback edition of Word of Mouth Marketing: How Smart Companies Get People Talking for free. Learn more about it at the bottom of this post. If you only ever learn one […]

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Do they appreciate all you do?

Every day you do all sorts of great things for your customers. It’s just what you do. But do they know? Do they understand how hard you work for them behind the scenes? A little, tasteful reminder helps — like this bag from my dry cleaner containing a few things that I left in my […]

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Check out the new WordofMouth.org

Take a look at the fantastic redesign of WordofMouth.org, one of our favorite projects. You’ll learn to be a great word of mouth marketer at WordofMouth.org. You’ll find free videos, articles, and case studies — all filled with practical, how-to advice to get more people talking about you. You’ll love our fantastic newsletter, amazing blog, […]

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When is the last time you watched a 2:40 min ad just because it was good?

Or shared it with your friends? Or blogged it? I found myself watching this entire ad from T-Mobile, Samsung, and Chris Pirillo. (As of today, 1.3 million people did it, too.) In an on-demand TiVo world, we’re only watching what we want. So if you want us to watch your ads, it needs to rise […]

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An Important Memo to Business Travelers Everywhere

Dear Traveling Businessman: I often see you using the baby-changing station in the airport bathroom as a dressing table for yourself. Yuck. Outside of an actual open sewer, this is the most poop and pee-covered surface you’ll encounter. I’m glad you chose to rub your nice suit and suitcase all over it — then drag […]

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