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Archive | February, 2013

Newsletter #926: The “How Much Are You Charging” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The cost of your stuff is often an overlooked opportunity for starting word of mouth — and this isn’t about deep […]

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Fixing it isn’t good enough

Our lunch order came with fries instead of the rice we ordered. Instead of taking it back and replacing it, the waiter let us keep the fries — and brought a side of rice too. They didn’t just fix it — they made it better. It really didn’t cost them anything, and it made the […]

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4 types of content people love to share

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. No matter the tools, the technology, or the platform, great content will always start conversations. There’s going to be a new social media platform next week (and the week after that), but the one […]

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“Noooo!” said your prospects as they ran away…

What if car dealers required you to give your name, phone, and email address before you were allowed inside? You’d leave. Instantly. Too many websites follow bad advice to demand this information before letting you shop. (Example to the right.) They lose the lead as the prospect runs away. It’s ironic that your overly-agressive lead capture […]

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Maker’s Mark makes it better

Maker’s Mark got into a heap of trouble when they announced a minor change to their recipe last week. Of course, it was the good kind of trouble — the kind that only happens when you have millions of loyal fans who care passionately about your company. The kind of fans that care about a […]

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Let’s get some perspective, people

Let’s stop complaining and fighting over petty stuff. Let’s get past the childish, partisan bickering and nastiness. Because you can’t do anything about a meteor … But you can think about what you can do to make life better, for yourself and others, each and every day.

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How Threadless, Home Depot, and AmEx get groups of fans talking

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Everyone loves being a part of a group. When people who share a common interest also share a common goal or excitement, the emotional connection is amplified — and so is the word of […]

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Beef jerky bouquet

Regular bouquets are nice, but this one from Love’s Travel Stops is a lot more delicious: It’s made of beef jerky. Now that’s a bouquet that could sweep me off of my feet. They posted this photo and some other great Valentine’s Day stuff to their Facebook page and got a ton of likes. That earned them […]

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