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Archive | March, 2013

Pickle

How do you like your pickle sliced? Jimmy John’s asks. That’s the kind of caring attention to detail that makes customers fall in love.

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The most honest site on the Internet

Most sites you visit are tracking you, and most are selling your data to advertisers. Are they honest enough to tell you, or are they burying it in the fine print? AllThingsD continues to impress as the most honest site on the net. You get this disclosure the first time you visit:

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We’d all be better off if CEOs were this honest all the time

The farewell message from Groupon CEO Andrew Mason: People of Groupon, After four and a half intense and wonderful years as CEO of Groupon, I’ve decided that I’d like to spend more time with my family. Just kidding – I was fired today. If you’re wondering why … you haven’t been paying attention. From controversial […]

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Q&A: What the new FTC rules mean to you

Following SocialMedia.org‘s brands-only call last week on the FTC’s new disclosure rules, some folks had some follow-up questions clarifying exactly what these updates mean to them. Below are answers to the most common questions we received. Remember, I’m not a lawyer (I don’t even play one on TV). But, I have testified before Congress, traveled the […]

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Newsletter #930: The “Lessons from a Smoothie Company with Raving Fans” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Innocent sells over two million smoothies a week and they have a huge fan base that loves them. But that’s not […]

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Two tips for a great online form

1. Help where it’s needed:   2. No tricky labels that vanish when you start typing:     

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Classic word of mouth tools that still work

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. It’s easy to get overwhelmed with all of the complicated, techy, or social media campaigns you can do to get people talking about you. But word of mouth has been around forever for a […]

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DO THIS AND EVERYTHING WILL BE BETTER

True and important advice from my friend Dave Kerpen. Do this and you’ll be more successful in your career, you’ll open doors, you’ll close more sales, and you’ll earn the respect of your colleagues. The number of poorly written emails, resumes, and blog posts I come across each month is both staggering and saddening. Grammar is […]

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I accidentally watched this whole 42-minute presentation

Our whole office stopped when we saw that sentence — “I accidentally watched this whole 42-minute presentation” — in an email. It wasn’t meant to be a big deal. But it was a great demonstration of the power of a fantastic email subject line. P.S. Here’s the video.

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