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Archive | April, 2013

Are you ignoring a very important audience?

Here’s a guest post Drew McLellan, CEO and Top Dog at McLellan Marketing Group, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Employers have been in the driver’s seat for the past several years as the recession made jobs scarce and employees afraid. It’s […]

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How to get city-wide promotion by die-hard fans for $4,000

A local Apple store celebrates a remodeling by giving away 1,000 t-shirts. It probably cost them $4,000. Who wears logo shirts? Die-hard fans who love your brand. Now Apple has 1,000 fans walking around advertising the store for years — fans who feel extra-special because they have a collectible shirt. How can you excite and […]

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Just say it. Don’t lawyer it.

Great advice from Fortune’s Becky Quick: In response to a lawsuit claiming that they were watering down the beer, Anheuser-Busch released this statement: “These claims against Anheuser-Busch are completely false, and these lawsuits are groundless. Our beers are in full compliance with all alcohol labeling laws.” A better response might have been: “We never have […]

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You better get a new monocle

Nobody needs a monocle. But it’s caused thousands of people to talk about Warby Parker eyeglasses. Great word of mouth starts with one great conversation-starter. Even if it’s goofy. (I like this one because it’s silly but still related to the product line.)

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#2 secret to getting Twitter followers

Ask at the right time. Ask for the follow when people are actively engaging with your brand. Great example: On any “thanks for signing up” screen: P.S. #1 secret? Tweet interesting, relevant content.

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Newsletter #934: The “Get Rid of What Sucks” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes the stuff that keeps your customers from having the best experience is something you wouldn’t expect. After all, maybe you […]

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Are your jewels cool?

Do you want people to talk about your product? Give them a name to remember and a name that’s easy to share. Which are you more likely to talk about: Capilene 1 Stretch Boxer Briefs (Patagonia) Light Boxer Briefs (The North Face) Coolest Cool Jewels 6 Inch Short (Columbia) The topic of Cool Jewels sparked […]

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3 common word of mouth mistakes

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. When it comes to word of mouth marketing, there’s a lot of room for trial and error. It’s OK to experiment, to make mistakes, and to learn along the way. But there are a […]

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Poop jokes

As a father, I am an expert at poop jokes. Kmart is getting lots of attention for one — a viral video and TV ad called “Ship My Pants”: I’m have mixed thoughts on this sort of strategy. Dirty humor is always risky for a mainstream brand. Is it worth offending some customers to get […]

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