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Archive | June, 2013

Hand-to-hand word of mouth

Who knows how long this quarter has been passed around Austin, featuring our favorite local toy store. It may not be legal to sticker your change, but local fans have kept it moving around. The Lessons: Word of mouth marketing doesn’t have to be complicated or expensive. Viral isn’t just an online thing. How can […]

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Everything you need to know about content marketing in 100 words

Replace your marketing with useful advice. Fill your website and YouTube with how-to videos and lessons. Blog good, solid information instead of promotions. Here’s what’ll happen: Everyone will know that you’re an expert. People will come to your site to learn (which is easier and more effective that using an ad to get them to […]

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You are not your customer

Great advice from A+E Networks CEO Nancy Dubuc, who has been breaking records with shows like Duck Dynasty and Ice Road Truckers. She says that eschewing the cultural obsessions of her neighbors on Manhattan’s Upper West Side, where she lives, and Nantucket, where she summers, is essential. “Living in New York or Los Angles is […]

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Newsletter #943: The “Make Great Connections” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Loyal fans and brand advocates are more than just customers — they have a special connection to the company they care […]

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The Word of Mouth Marketing book takes home gold and silver awards from the Independent Book Publishers Association

We were honored earlier this month to learn that the IBPA had recognized Word of Mouth Marketing: How Smart Companies Get People Talking with two honors at the 2013 Benjamin Franklin Awards. We took silver in the Business & Economics category (evaluated on cover design, interior design, and content), and we took gold for Interior […]

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3-Minute WOM Lesson: 3 questions all word of mouth marketers should ask

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Great word of mouth marketers try lots of topics, test lots of ideas, and ask a lot of questions — especially these three: 1> Who will talk about us? 2> What comes […]

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Comment to win a free copy of “Word of Mouth Marketing: The Comic Book”

Word of Mouth Marketing: The Comic Book is the fast, fun, illustrated version of the NYT bestselling Word of Mouth Marketing: How Smart Companies Get People Talking. We created the comic edition as an alternative way for busy front-line workers, sales teams, and marketers to learn the essential word of mouth skills. Plus, it was […]

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One of the most important productivity tips you’ll ever get

“If you’re working from your inbox, you’re working on other people’s priorities.” (From Donald Rumsfeld’s new book. Not a source I usually turn to, but important advice.) Whatever you decided to prioritize today — you should do that. If you stop doing what you chose to do because somebody just decided to email you, you’re […]

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Three weeks of customer service

Every new employee at Automattic spends their first three weeks in customer service — even senior executives. (Other clever companies do this too.) It’s the smartest way to ground everyone in a deep understanding of what matters to the people who keep the company afloat — your customers. You should do this. Add on a day-a-month […]

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