I just wanted to email this great new Google app to my wife. I don’t use Gmail. She doesn’t use Google+. So, I didn’t share. Only Google loses here. Lesson: Let people share any way they want. More sharing choices = more sharing = more customers. That helps you more than making people share in […]
National Donut Day — A Call To Action
June 21, 2013
Your marketing pitches are boring. Why? Because they all talk about the same thing: the benefits and features of the product. No matter how good you make it, it gets repetitive. Replace it with a simple, immediate reason to give you a try. Strip out everything and replace it with an ultra-easy do this now. […]
Newsletter #942: The “Great Ideas from Tech Stuff” Issue
June 20, 2013
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We like to focus on smart marketing that anyone can pull off — whether you’re a candlestick-maker working out of your […]
This is REAL content marketing
June 19, 2013
Everyone is talking about content marketing these days. It’s the practice of creating useful content (articles, posts, graphics, and videos) instead of advertising. The idea is good: If you give people something interesting to read, they’ll come back to your website to learn more. Unfortunately, it’s usually done awfully. Companies hire spammy services to write […]
5 real-life examples of how to convert almost any situation into positive word of mouth
June 18, 2013
Here’s a guest post Jeff Frank, owner of Simplicity Sofas — a company that designs and manufactures furniture for small rooms and narrow entranceways, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Simplicity Sofas is a furniture manufacturer who sells products direct to […]
How a 2-star Amazon review makes thousands of sales
June 17, 2013
Check this out: Someone posted a two-star review for the EatSmart scale. And the company handled it so well that it’s now the best reason to buy the product. Here’s the play-by-play: 1. Here’s the full review, where a customer complained about bad batteries. 2. The company saw the complaint and immediately replaced the product. This […]
Cheese — Important Data!
June 16, 2013
Please enjoy this vital information about my favorite thing: Cheese. Click here for original close-up.
The gas pump didn’t have the anti-fume flap
June 15, 2013
No biggie. But it was smelly. So I’ll go somewhere else next time. What “no biggie” is sending your customer to a competitor?
How to get $48 in 15 seconds
June 14, 2013
The Dollar Shave Club is famous for building a business selling discount razors based on one fantastic viral video. But their real secret? It’s easy, easy, easy to buy from them. So when they launched a new product — butt wipes for men — I clicked the link. It took less than 15 seconds to […]
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