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Archive | July, 2013

The CEO who wrote 30,000 thank you notes

Here’s a guest post Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. You’re busy. I get it. It’s tough to take time out of your day for the things that may not be […]

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Newsletter: #947: The “Tell a Great Story” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Telling your company’s story can be tricky. Even if you have great stuff, a cool history, and a fantastic idea, you […]

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How to turn one conversation into a lot of conversations

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. One conversation is nice, but more is better. If you’re not using these techniques to turn small, one-to-one conversations into bigger ones, you’re missing out on some serious word of mouth. What […]

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Newsletter: #946: The “Remarkable Wrappers” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You have a fantastic opportunity to make a lasting impression and get people to talk about your company. It’s something you […]

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Can you make us a viral video?

Here’s a guest post Gini Dietrich, founder and CEO of Arment Dietrich, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. We have an internal joke when a client or prospect asks us to help them create a word of mouth or viral video. […]

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“Makes me want to buy some shoes.”

We support companies that we like We like companies that are human. Humans have personality. Check out the text of this iPhone update from Zappos. My friend Kevin sent it to me saying, “Makes me want to buy some shoes.” Personality matters.    

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It’s a 6.4-pound, 2-inch monstrosity

The moment this catalog arrived at the office, a dozen people swore to never shop there again. Environmentally, it’s absurdly wasteful. On the other hand, it’s massively awesome if you’re a fan of the brand. You’ll fall in love and fawn over these books for months. Good or bad? It all comes down to really, […]

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Powerful Positioning in 140 Words

You can’t be more than one thing in the mind of a customer. You can’t be the best salad bar and the best pizza place. You can’t be the best ad agency and social media expert. You can’t be the gym and fitness store. Why? Nobody believes you. You kill the word of mouth — […]

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Competition is irrelevant

Google’s Larry Page explains why so many companies miss the future and fail in an interesting Wired interview: I worry that something has gone seriously wrong with the way we run companies. If you read the media coverage of our company, or of the technology industry in general, it’s always about the competition. The stories […]

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