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Archive | August, 2013

Where you spend your conference budget matters

It’s conference season again, and you have an inbox full of event invitations. We know you have a lot of choices of events to pick from, and as a group focused on brands, we wanted to share three questions to consider when deciding what to attend: 1.) Is it an event hosted by a member […]

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Newsletter #952: The “Counterintuitive” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Trying lots of different marketing is essential to figuring out what works and what people will talk about. Some companies take […]

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Winning customers through word of pen

Here’s a guest post Steven Leveen, CEO and co-founder of Levenger, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. It’s gratifying to be able to communicate with customers instantaneously. They comment on your blog and you reply. They tweet and you re-tweet. Do […]

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Good Work

You can do you good work or bad work. Do bad work, and you’ll have a bad time. Repeat. Do good work, and you’ll feel good about it (and yourself). You might have a good time, too. Repeat. If you don’t have a good time, go do some other kind of good work. You get […]

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Newsletter #951: The “Lessons from Voodoo Doughnut” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Voodoo Doughnut has a consistent line of customers coming out of the door of their store located in the “crotch of […]

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How to get really NEGATIVE feedback

If you don’t allow anonymous feedback, you’ll never get the feedback you need to hear. Most people are not comfortable being critical, and we’re taught “not to say anything if you can’t say something nice.” Example: A local restaurant chain here has great food, but the tables are always dirty. This is something that the […]

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3-Minute WOM Lesson: 3 tips to defuse a word of mouth crisis

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Bad things happen to good companies. Sometimes it’s your fault, sometimes it’s bad luck. But it’s how you respond that matters. A few tips: 1. Never underestimate the power of a sincere […]

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16 Important Questions

Howard Mann of The Business Brickyard shared 16 really smart questions that every business should ask. The answers aren’t as easy as you think. What products or services do you sell? What is your core purpose? What are the biggest opportunities for your organization/product/service? What are the biggest challenges/dangers to overcome? What are your unique abilities/strengths? Who are your […]

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Ethical disclosure is ridiculously easy — learn how

We’re required to disclose any form of compensation when writing a blog post, which has led to all sorts of stresses, excuses, legal discussion, and bloviating by bloggers. It’s really easy to do proper, simple, legally-compliant disclosure: Just write a sentence at the start of each post explaining your relationship to whomever is compensating you […]

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