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Archive | October, 2013

Newsletter #961: The “Lessons from a Dictionary” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] These days it’s hard for print dictionaries to get attention. For Australia’s National Dictionary, Macquarie, staying relevant meant making up a […]

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Do you trust this guy?

A salesman from a Fortune 500 financial services company sent me this email. Does it inspire trust? Would you let them handle your money? Subject: We want you back at ____, we can give you $300 or $500 CASH BACK!!!   Hi there,   It’s been awhile and I wanted to reach out to you to […]

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3-Minute WOM Lesson: 3 simple conversation starters

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. You can have amazing word of mouth — and you can do it on the smallest of budgets without fancy technology. Before you spend big on your next campaign, try these simple […]

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Why are you on my watermelon?

Branding isn’t as hard as you think. It only takes one simple idea to create a unique brand in the customer’s mind. Example: The Krispy Kreme “Hot Now” sign. Even though all donuts start hot, Krispy Kreme now owns that idea. Here’s another one: All the watermelons at our local store have this sticker on […]

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How to write a killer cover letter and get the job

I review at least 100 resumes every week. Here’s how you break through the clutter, impress the screener, and get the job: 1. Write a great cover letter: It tells your story and shows that you give a shit. 2. Answer one question in that letter: Can you do THIS job? Provide evidence that you a) know […]

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How to turn a problem into a benefit

When they started mass producing yogurt, it was difficult to blend the flavor with the plain yogurt. So they just squirted in the flavor first. Then some marketing genius declared “Fruit on the Bottom!” was a better kind of yogurt. The problem became the main selling feature. Another example: It’s hard to store and deliver furniture […]

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Heroic marketing!

How can you become a true hero? For less than you spend on a normal, boring ad? Answer that question and you’ll become a master of word of mouth marketing. Amazing example: USAA paid to fly the entire Air Force team to the Navy game during the government shutdown. Whoa! The full story from USA […]

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Newsletter #960: The “Permission is Powerful” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Some businesses have well-meaning-but-actually-dumb rules. If you’ve ever seen a “no pictures” sign on the wall or an “extra charge for […]

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One great feature makes you a word of mouth phenomenon

I’m a middle-aged minivan-kind-of-guy. As are my friends. And there are only two things we talk about when it comes to buying a new car: We all want a Tesla. If we can’t have a Tesla — the new Honda van has a BUILT-IN VACUUM CLEANER! That simple extra feature has dominated the word of […]

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