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Archive | November, 2013

Show talkers what their word of mouth means to you

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Your fans love to see how their efforts impact your business. They love to know when their collective ideas make your business better, to see how many people that they introduced to […]

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Happy Thanksgiving!

Here to inspire you with their big dream this Turkey Day are two amazing kids from Brooklyn. Unlocking The Truth – Malcolm Brickhouse & Jarad Dawkins from The Avant/Garde Diaries on Vimeo. We’ll get back to our normal programming on Monday.

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Are you brushing your teeth?

Good service or a good product doesn’t get you word of mouth. That’s the minimum you’re required to do. Delivering the basics is like brushing your teeth: You’re expected to do it You lose friends if you don’t You don’t get extra credit for doing it

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This is the Police! STEP AWAY FROM THE SEND BUTTON!

Over-emailing your customer list is always, always bad marketing. There is absolutely no reason to think your customers want to get a special offer every day. When you over-mail, you just turn happy customers who would be happy to hear from you occasionally into annoyed ex-customers. So why do marketers do it? Because of a fundamental […]

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Every test is a win

When you test ideas, it’s always good. The moment you do a test, you’re winning — you’re learning something new, you’re finding a better way, or you’re avoiding a mistake. There’s no such thing as a “failed” test. Tests aren’t Pass vs. Fail. Tests are A vs. B. You always learn something about A and […]

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Want word of mouth? Collect experiences, not numbers.

Here’s a guest post BJ Emerson, VP of Technology at Tasti D-Lite and co-author of The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Competing online today means […]

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Nope. You don’t get to do this.

The CAN-SPAM law says your have 10 days to remove someone from an email list. The DON’T-PISS-OFF-YOUR-CUSTOMERS law says that’s nonsense and rude. Whoever permitted this screen to be written needs to focus on customer happiness before legal compliance:

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Newsletter #964: The “You Can Always Make It Better” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Remarkable companies know that even the smallest stuff has an opportunity for improvement — an opportunity to turn something ordinary, standard, […]

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Out of date = lost customers

Sad story #1: Tried to buy insurance from a broker that I really like. It would have lead to a lot of other business for them. But some IT guy in their office who is stuck in 1998 set a limit on the size of email attachments they can receive. So I can’t return the […]

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