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Archive | December, 2013

An extraordinary story

It’s a familiar story: I had to change some airplane tickets to get to a funeral. There’s a surprise twist: JetBlue did it with no hesitation, in 10 minutes — with no fees at all. There’s a clear lesson: We all know what is the right thing to do, for our customers and our business. […]

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4 great tips for entrepreneurs

Good advice from Robert Smith, from this column. Test your idea on a small scale before implementing it on a large scale. For example, if you’re an author (and yes, authors absolutely are entrepreneurs), you should always write a book proposal before investing the months or years it might take you to write the manuscript. […]

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Promote your fans, not yourself

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. When you use your resources to promote your fans instead of yourself, you create a much more interesting conversation. The bigger the brand, the bigger the spotlight they have to feature the […]

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Instant Happiness

This is what you see when you fill out a form at Creative Mornings. Super happy, right? What simple, free thing can you do to make your visitors feel happier?

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Newsletter: #968: The “Get Over the Last Hurdle” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Even if you have an amazing product and a seamless customer experience, your customers can still run into a snag that […]

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Get off your phone! It’s Christmas.

Hey folks, put down the phone and enjoy your day. This says it all: P.S. Yes, I just posted a Buick commercial. Why? Because they made it: relevant good (by hiring superstar viral gods Rhett and Link) and not about themselves

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A moment of pure joy

This has been going viral, under the title “The exact moment when a musician realizes he’s made it.” Look at that smile. Work until that happens to you. Find a job where it’s possible.

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A simple test of marketing authenticity

I did this piece for Bazaarvoice (disclosure: I’m a Bazaarvoice advisor) as a part of their series on “Collected perspectives on authenticity.” It asks marketers to think about authenticity with one question, “Would it look good in a press release?” If so, it’s not authentic. Why? Because real people don’t talk like marketers. So instead […]

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Go ahead, pinky swear!

Here’s a guest post Drew McLellan, CEO and Top Dog at McLellan Marketing Group, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. I’m going to tell you the secret to incredible customer service, customer retention and word of mouth referrals. It’s quite complicated, so you’ll […]

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