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Archive | January, 2014

I can’t wait for your next advertisement!

Most advertising is a waste of money — millions of dollars spent on a tiny impression that will be instantly forgotten. But I look forward to these RadioShack ads every month in Wired.  The ads are instructive, interesting, and give me new ideas.  The lesson: If you’re going to run a bunch of ads, make […]

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Newsletter: #973: The “Attention vs. Advocates” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] With so many marketers focused on getting as much attention as possible (whether it’s with click-baiting headlines, viral videos, or marketing […]

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Stats for nerds

Adding personality to your product is always the right answer. The more your company acts like humans, the more humans like your company. Example: This menu item on YouTube — “Stats for nerds.”

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This one mistake turns away so many customers

While you’re spending money trying to attract customers, your web designer may be turning away searchers. Take a minute to search Google for your company. Are you getting a great description of what you do?   Or does it say, “A description for this result is not available because of this site’s robots.txt”? This happens […]

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Maybe you don’t need a PR strategy

Maybe you should just be nice to people. In a world where everyone can publish to the web, and everyone has social media power, helping a lot of regular folks is just as likely to get you great press as wooing traditional reporters. Plus… traditional reporters are sourcing their news from regular people anyway. So […]

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How Outback Steakhouse enables super fans to spark amazing word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. If you empower your customers to do something great, they’ll be excited and proud to take action for your brand. As Dan Holm and Ken Bott of Outback Steakhouse explain, that’s exactly […]

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When helping is also good business

Backing up your computer is a pain, and most of us skip it. But sometimes — like when you’re getting called up to the armed forces — it’s extra important.  One of the best ways to back up is to use a cloud-based service to upload your files. The problem is that it can take […]

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Newsletter: #972: The “Lessons from Cards Against Humanity” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Cards Against Humanity is a mad-lib-style card game that’s “just as despicable and awkward as you and your friends.” Disclosure: This […]

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Pigs!

Three great lessons about pigs and life: Never wrestle with a pig. You both get dirty — but the pig likes it. You can put a wig on a pig, but it’s still a pig. Finding business partners is like a ham-and-eggs breakfast. The chicken is involved… but the pig is committed. Look for pigs.

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