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Archive | February, 2014

Insert lesson about planning or foresight here

So I finally moved the 273 bricks from the pile on the side of the house to a neat stack by the back fence. Then I realized, “What the hell do I need 273 bricks for?” So I ran an ad on Craigslist, and within an hour someone came and hauled them all away for […]

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Newsletter: #977: The “Make It Seriously Easy” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We often suggest making stuff easier for your customers. People like simplicity and convenience. But you don’t have to do anything […]

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How many million people DIDN’T hear about it?

Google has all sorts of cool apps for Chrome.  But they hobbled the ability to share the app — the only sharing options are Gmail or Google+.  Why is this wrong? If the sharer doesn’t use those tools — the sharing can’t happen If the sharer would rather share some other way (Outlook, Twitter, or […]

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I notice when you squeeze me (and I don’t like it)

We use a hosted email service that makes it very easy to add a user with just a few clicks, and it automatically adjusts the bill up. But when you cancel a user, you have to contact them to reduce the price. They could easily automatically reduce the price. They do it willingly on request, […]

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Be amazing to earn the amazing review

There are a lot of air-conditioning repair companies. They are all fighting for the same customers.  It’s a tough fight. Ad by ad, flyer by flyer, referral by referral. But this kind of action (consistently applied) is a knockout punch: What are you doing to guarantee that you are the must-call company?

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The fundamentals of being buzzworthy

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Becoming a truly buzzworthy company isn’t easy. But if you can pull it off, you’ll create a competitive advantage that will carry you through good times and bad. The key ingredients: 1. […]

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Make everyone feel a little better

Counting your stuff in the express line is always a source of tension. So is counting the stuff of the guy ahead of you. But 3 letters make it go away — ish. That’s the change in this sign at Whole Foods. A looser policy won’t stop abusers, but neither did a firm rule of […]

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Newsletter: #976: The “Go Outside” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] It’s easy to get caught up in viral videos and social media campaigns when you’re imagining how to get your customers’ […]

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This cute, little guy will ruin your day

The computer started getting weird. All sorts of tech support problems happened. Webcams stopped working, things wouldn’t print, the mouse got quirky. We spent hours on tech support, installing drivers, replacing parts. Turns out that someone bought this adorable USB hub. Looks great. Works like crap. No one thought to check it as the source […]

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