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Archive | March, 2014

Free Underpants!

Fruit of the Loom gave away 5,000 pairs of new briefs to people on LinkedIn who got a new job in a fun campaign called Fresh Gigs. This is a stellar word of mouth promotion. Why? 1. It’s worth talking about. You’re going to share this story, if you get the briefs or if you […]

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Be an advocate for your customers

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Fantastic customer service is a huge opportunity for word of mouth marketing. Show them you care, and they’ll appreciate you and talk about you. But what if you took that kind of […]

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The best PR shows your product in action.

When reporters at the Sochi Olympics found themselves in awful hotels (or none at all), home-rental service Airbnb starting finding them places to stay.  This is the best kind of PR, because it directly demonstrated the benefits of the service to people who can talk about it. Real reporters with real audience now really understand […]

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Newsletter: #981: The “Recruiting” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you’re looking for new talent, it’s easy to get buried in the pile of other job ads out there or […]

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The guest post trap (which can destroy your web site)

If you have a blog, someone (usually claiming to be a freelance writer) has approached you to write guests posts for your blog. They claim they just want to help you with free content or they want help promoting their career. Warning: It’s a trap, and you’re going to get screwed. How? Because most of […]

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The NSA isn’t the one spying on you

It’s actually the social media companies. They provide you information and entertainment — in exchange for total ownership of your personal data. Here’s a great editorial from Bloomberg Businessweek: Silicon Valley’s Hypocrisy on Spying The logic of Silicon Valley sometimes works in strange ways. Take the public-relations campaign by a collection of high-profile technology companies: […]

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How to build a career as a paid, professional speaker

I’ve made hundreds of paid speeches over the years, and people often ask for advice about how to build a career as a speaker. Most of the advice out there is about how to market yourself. It’s fine, but good marketing will get you the first speech — not long-term success. The most important advice: […]

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Ownership makes everything more remarkable

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Think you have trouble starting word of mouth for your stuff? What if you had the job of getting people excited about fire hydrant maintenance? After all, clearing away snow and ice […]

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Give them something they can’t get anywhere else

Samsung added this unique app to their phones that helps you speed-read called Spritz. The word of mouth and PR they received was amazing. (A few examples: The Huffington Post, Slate, and PC World) Why did it work? Because they gave people a reason to talk about them. One of the big rules of word of […]

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