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Archive | April, 2014

You’re already making it — why not make it remarkably?

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. These days, it’s not that unusual for a store to sell something “artisan,” organic, locally grown, or environmentally friendly. But one ice cream shop in LA that has all of these things […]

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Newsletter #985: The “Lessons from Gyms” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Gyms are complicated. They’re a physical space, a support community, a self-serve product, a commitment, and sometimes a chore. And to […]

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More personal = more remarkable

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. If you’re like most people, your mailbox is full of bills and junk. Nowadays, it’s not often that people get truly personal stuff in the mail. So to make their direct mail […]

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Newsletter #984: The “Tell Them Why” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can have all of the fantastic features you want, but if your customers don’t know why they’re fantastic, those features […]

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How many perspectives do you have

Problems always get easier when you look at them in more than one way.  If you and your coworkers think alike, you’re going to miss things that are obvious to folks with other backgrounds. Example: My engineer father-in-law sorted out all these puzzle pieces by shape. I would have done color.  Who is missing from […]

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How to get everyone to see your fans’ love

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Got big fans? Make a big deal out of it. Amplifying your customer love helps them feel great, helps your employees feel great, and shows everyone else why you’re great. Here are […]

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A different way to ask for feedback

Don’t send a generic survey. Definitely don’t send a long survey. Instead, ask: What one thing can we do better? You’ll get great ideas you can actually use.

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Newsletter #983: The “It’s Not an Ad” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] People don’t share advertising with their friends — but they will share something fun, exciting, and surprising. Are you doing that […]

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2 steps to achieving true excellence

Step 1: Put someone in charge of watching the details. Step 2: Make sure everyone knows that the details matter. Example: I’m staying in a very nice hotel with exquisite branding. Everything is perfectly designed. They even change the floor mats in the elevator from “Good Morning” to “Good Afternoon” to “Good Evening”.  That’s Step […]

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