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Archive | May, 2014

Newsletter #990: The “Lessons from an Ancient Industry” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Did you know that the oldest piece of jewelry discovered dates back to 100,000 years ago? That’s a long time for […]

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Superhero word of mouth marketing

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. People love talking about those rare moments when companies make someone’s day or, even better, when they save the day. It’s all about the small stuff, like amazing customer service experiences, and […]

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Newsletter #989: The “Rethink It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Tesla, Amazon, and Dollar Shave Club all have something in common: They got everyone’s attention by being unlike everyone else — […]

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If your office is raving about it, your customers will too

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Guess what? The passionate conversations you have at work that spread throughout the entire office, that’s word of mouth. We’re not talking about the daily email threads or the normal work stuff […]

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Do you know what might be killing you?

I love this great new website we use to manage recruiting. It’s a huge step up from our old platform, with many more features.  But it’s sloooooow. It makes the same job take twice as long. Which may be a deal-killer. I don’t have the time for better if it’s also more time-consuming. Creating the […]

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Newsletter #988: The “You’re Looking at the Problem Wrong” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Ideas that make other people say “Damn, I wish I’d thought of that!” don’t come from rocket scientists. They come from […]

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3 ways to hold more remarkable events

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Holding an event can be an exciting (and sometimes stressful) way to raise more awareness for your business and to help people get to know you. But if you’re putting so much […]

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Newsletter #987: The “That’s Just Crazy” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Average ideas and products don’t start average conversations. They start less-than-average conversations. Having a great idea is the bare minimum. It […]

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Video: How Grainger makes their customers the heroes

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Grainger supplies the stuff that helps businesses run: from janitorial supplies and fire extinguishers, to Lipton tea bags and labware. It’s the kind of stuff you probably don’t notice that often (and […]

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