See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Archive | September, 2014

Lauren Vargas on writing Aetna’s social media playbook

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This story features tips and advice from Lauren Vargas, Community Strategy Director at Aetna. We’re happy to call her a member of SocialMedia.org since 2011. Keeping social media guidelines […]

Comments Off on Lauren Vargas on writing Aetna’s social media playbook - Read & Join the Conversation

Make great promises

Amazon gets right to the point with this offer. It gets right to the fear that might stop you from buying a tablet for your kids — and answers it convincingly. It creates a new reason to buy at the same time: I should get this so my kids don’t break my tablet. Most important: It’s […]

Comments Off on Make great promises - Read & Join the Conversation

We’re hiring Council Managers in Austin and Chicago

My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. And we’re looking for talented, passionate people to join our team in Austin and Chicago for one of our most important roles: Council Manager. This is an intensely interesting job: Council Managers deliver our flagship product — an amazing community experience with deep […]

Comments Off on We’re hiring Council Managers in Austin and Chicago - Read & Join the Conversation

Newsletter #1007: The “Lessons from Headsets.com’s Super Pickles” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Headsets.com has this crazy customer service program called Super Pickles. We’re not sure where the name came from, but we’re impressed […]

(1) Comments - Read & Join the Conversation

Kasey Skala, Head of Social Marketing and Online Engagement for Dart Container Corporation’s Solo brand

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this member profile, we sat down with Kasey Skala, Head of Social Marketing and Online Engagement for Dart Container Corporation’s Solo brand. Previously, he’s done some award-winning work […]

Comments Off on Kasey Skala, Head of Social Marketing and Online Engagement for Dart Container Corporation’s Solo brand - Read & Join the Conversation

Simplest way to get people to buy from you

If your product isn’t all that different, how can you get people to buy from you? Look for the simplest possible improvement in the experience, not the product. Example: I buy Del Monte beans because I don’t need to mess with a can opener. It only takes one great feature to put you in the […]

Comments Off on Simplest way to get people to buy from you - Read & Join the Conversation

Why did the white can freak everyone out?

Many people got angry about this fun Coke can. (Read: 1 2 3) Why? Because it looked like a Diet Coke can. You didn’t realize that you were drinking the wrong thing until it was too late.  There are a few interesting lessons from this: Testing is important. You need an outside perspective and a fresh […]

Comments Off on Why did the white can freak everyone out? - Read & Join the Conversation

Check it out: NFL Bad Lip Reading

(1) Comments - Read & Join the Conversation

Your talkers can say it better with a gift

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Tonx is a subscription coffee service that delivers high-quality roasted beans to their customers’ doors (and we think they were channeling Dollar Shave Club with this video). Tonx encourages subscribers to tell […]

Comments Off on Your talkers can say it better with a gift - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again