Companies that sell native advertising are telling advertisers that it’s the most effective advertising ever. But … they are only reporting half the story — that lots of people view and share native advertising. Native advertising is fundamentally deceptive. Why? Its purpose is to trick people into viewing ads by disguising them as regular content. […]
Nasty talk — when you least expect it
October 5, 2014
Check out this great video for the Thug Kitchen Cookbook. It’s totally inappropriate — except that it’s perfect for the product, and it’s actually funny. If you’re going to try a viral stunt that’s crass, make sure it’s appropriate to your brand and relevant to the product. Not like K-mart’s poop jokes.
Turn “whoops” into a word of mouth opportunity
October 3, 2014
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Jura is a small island off the West coast of Scotland, which many people had never heard of until it went missing — missing from Google Maps, that is. Google had somehow […]
Newsletter #1008: The “Lessons from a Parking Lot” Issue
October 2, 2014
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Offering remote airport parking is pretty much the same for everyone, right? Well, at Austin’s FastPark & Relax, they’re doing things […]
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