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Archive | November, 2014

Be remarkably honest

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. A great way to stand out from the crowd and get people talking? Just be honest. Remarkably, brutally honest. Like this flyer for The Electric Garden Theatre night club in Ireland (which […]

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Lewis Bertolucci on making Humana an Affordable Care Act resource in social media

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. Humana’s Head of Social Media, Lewis Bertolucci, has been a SocialMedia.org member since 2012. He sat down with us to let us behind the scenes of their social strategy […]

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Don’t let the conversations end when the campaign’s over

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. While one-off campaigns can be great for starting conversations, they can lose momentum quickly. Cards Against Humanity had such a promotion over the holidays. They told their fans they could pay whatever […]

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Salesforce.com’s area dedicated to dog people

This is a post from The Pursuit of Happiness, a blog on happy workplaces and work culture at my company, GasPedal. Check it out for more posts like this every week. Some people at work are dog people. Some aren’t. So how do you keep everyone happy? At Salesforce.com, they have a “doggy daycare” of […]

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Newsletter #1015: The “Turn It Around” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Negative word of mouth, PR flubs, cavities — you can’t avoid them all, but some smart companies know what to do […]

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Sharon Crost on five ways Hitachi Data Systems uses big social data to map the customer journey

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this case study, we dove into a presentation by Hitachi Data Systems’ Senior Social Business Lead, Sharon Crost, at our Brands-Only Summit in Orlando. Like most BtoBs, Hitachi […]

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Use small stuff to make big impressions

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. While your service and your stuff are key to giving your customers a remarkable experience, sometimes what they talk about has more to do with the little details. These small things make […]

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Quirky and their quarterly shutdowns

This is a post from The Pursuit of Happiness, a blog on happy workplaces and work culture at my company, GasPedal. Check it out for more posts like this every week. Quirky, a company that builds crowdsourced product ideas, completely shuts down for a week about once a quarter. They call it a “blackout,” and […]

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Newsletter #1014: The “Partners” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you make a business partnership with another brand, it’s a lot like making a new friend. You get to meet […]

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