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Archive | December, 2014

Fans can help you build anything

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. When it comes to this word of mouth stuff, we see a lot of BtoB marketers throw their hands in the air and say these ideas will only work for the BtoC […]

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ThoughtWorks kills sales commissions

This is a post from The Pursuit of Happiness, a blog on happy workplaces and work culture at my company, GasPedal. Check it out for more posts like this every week. In 2012, Chicago-based software company ThoughtWorks ended sales commissions and paid their entire sales team on straight salary. The result? More collaboration, more integration […]

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Newsletter #1016: The “4 Fun Lessons from Photojojo” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Photojojo, an online photography store, radiates fun. Everything they do, sell, and promote has some element of excitement, quirkiness, and happiness. […]

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Jessica Gioglio on how Dunkin’ Brands puts the spotlight on their fans in social

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This story features tips and advice from Dunkin’ Brands Social Media Manager Jessica Gioglio. You can check out her full presentation at SocialMedia.org’s Member Meeting in Boston here. “I […]

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