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3 baby steps to get your company started in social media

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.]

Social media can represent an overwhelming set of tools, websites, and communities for an organization that hasn’t yet gotten involved. Whether you’re trying to sell leadership on a plan to get going in social media or you’re trying to figure out how to get your own company more up to speed, you’ve got to start somewhere. Focus on a few simple steps to get things rolling

What to do:

Start monitoring. Use free tools like Google alerts and Twitter search to stay on top of the conversation about you and your industry, as well as who’s saying what. This will help you identify influencers and existing topics.

Comment on relevant blogs. You don’t have to have your own big-name blog to be relevant in the blogosphere. Rather, you can have success by engaging in the existing conversation around key blogs related to your industry — just be sure to always disclose who you are and who you work with.

Open a Twitter account. Getting started in Twitter is easier than starting a blog. In just a few minutes a day, you can connect with some core talkers, share useful information, build relationships, and establish a platform to break news or respond to issues.

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  1. Andy May 29, 2009 at 8:10 am #

    I think that is sound advice, but how do you determine which blogs are worthy commenting on? I run and can spend time commenting all over the web, but I don’t because I am unsure of if it will drive any traffic or not. Are there sites where the users are more prone to follow links within the comment section?

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