See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

3-Minute WOM Lesson: 3 simple conversation starters

This is a post from our project. Check it out for more great word of mouth marketing tips like this every day.

You can have amazing word of mouth — and you can do it on the smallest of budgets without fancy technology. Before you spend big on your next campaign, try these simple fundamentals:

1> Great thank you notes
2> Simple surprises
3> Polite requests

1> Great thank you notes

We’re convinced that if more people sent thank you notes, the world would be a better place. In about two minutes — for the cost of a postage stamp — you can create a personalized, memorable experience for a customer that they’ll tell the world about. This simple trick alone is one of the big reasons Zappos sold a billion dollars in shoes last year.

2> Simple surprises

Delightful, unexpected surprises are among the most powerful conversation starters. An unexpected upgrade, expedited shipping, or even a special little treat can be all it takes to turn a customer into a fan.

3> Polite requests

Sometimes all a fan needs is a polite nudge from you to get them telling everyone. Specific requests for testimonials, referrals, or reviews often work better than general requests. Your fans love you, but your encouragement helps them remember how much their word of mouth means to you.

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Brian Hansford October 30, 2013 at 9:56 am #

    Simple is almost always the best. I can’t tell you the lasting positive impression I get from a simple handwritten thank you card. It doesn’t take a lot of effort, regardless of what we think in this social media age.

    Thanks for sharing these simple, practical, and very effective ideas that ANYONE can do!

    Tw. @RemarkMarketing

  2. Cynthia November 1, 2013 at 1:11 pm #

    Just discovered your website, and tried the links, simple trick and special little treat, in this article and they are both dead! Very frustrating especially since this is not an old article. I have no idea what Zappos did.
    Thank you

  3. Cale Johnson November 1, 2013 at 4:44 pm #

    Hey Cynthia — you’re right! Those links were totally busted. Sorry about that. I just updated them to point back to where they’re supposed to.


    Editor and VP of Content at GasPedal / /

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again