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3-Minute WOM Lesson: How to get great testimonials in 15 minutes

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day.

Great testimonials are fantastic sales tools that shouldn’t take more than a few minutes to collect. Three ideas on how to do it:

1> Get them on camera
2> Get them on the phone
3> Get them online

1> Get them on camera

Whether in your store or at your events, be ready to interview anyone who wants to offer some praise. You don’t need Hollywood-quality footage — most modern digital cameras take great video. Just keep the clips short and unscripted and you’ll find yourself quickly collecting authentic testimonials you can use in a bunch of different ways.

2> Get them on the phone

An old-fashioned phone call is a great way to reach out to your customers and collect a few testimonials. Start by making sure they’re happy with their service and if they start saying nice things, ask if it’d be OK to use it as a testimonial. Not only will you build relationships with existing customers, but you’ll also pick up a few lines of praise you can use to earn new ones.

3> Get them online

One of the fastest ways to gather testimonials is by asking online. If you’ve earned friends on Twitter or Facebook, try sending them a quick, polite request for a short testimonial. Done right, you’ll instantly collect a fresh batch of loving blurbs from a wide range of fans.

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