Good advice from Robert Smith, from this column.
- Test your idea on a small scale before implementing it on a large scale. For example, if you’re an author (and yes, authors absolutely are entrepreneurs), you should always write a book proposal before investing the months or years it might take you to write the manuscript.
- Don’t wait on outside dollars. Finance it yourself. (You should not quit your day job right away. This is the most obvious way to finance your entrepreneurship.)
- There’s only one number any new entrepreneur needs to dedicate any amount of worry to — this number MUST have a do$$ar sign in front of it.
- The majority of people you are going to need to help you out, whether it’s website creation, copywriting, branding, or anything else, will say they know what they’re doing, but it’s the minority who actually can deliver on that promise. Finding an accountant who can count, a graphic designer who can do graphics, and a web person who can make websites is so much more difficult than it sounds.