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7-Eleven: Giving people a reason to talk about you

CIMG3452 There are three 7-Eleven stores within two blocks of my office. Every so often, they do something that gets everyone talking about them.

This time it’s the "7-Election" campaign, where you cast a vote for Obama or McCain when you choose your coffee cup.  Not scientific, but a lot of fun. Kudos to 7-Eleven for a super-simple web site where you can check the results.

Most important: Everyone talks about it. They carry the cups back to the office, they joke about their choice (and their co-workers’ choices), and they debate if there’s any validity to the results.

Ask yourself this question:  What can I do that guarantees that everyone who walks out of my door will talk about me to the next person they see?

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  1. Ryan Moede October 27, 2008 at 8:50 am #

    I tweeted about this campaign earlier. I love how simple, clever and talkable this campaign is – 7-11 has nailed this one!

  2. Shadowcall October 27, 2008 at 8:32 pm #

    Passing this on to my readers. Great thought!

  3. Terry Pittman October 30, 2008 at 10:08 am #

    I love the brilliant simplicity of the 7-11 coffee vote, and appreciate your thought for the day. Thanks Andy. BTW – I heard Jeremy Epstein ( speak this week and was reminded by his message, as well as the 7-11 thing, that the first Cluetrain Manifesto point, “Markets are Conversations” is vividly demonstrated again and again.

  4. Christopher Cummings November 3, 2008 at 3:10 pm #

    That is a pretty clever campaign, and a great way to kick up a conversation. Although, it’d be interesting to see how much coffee has been spilled over disagreements sparked by the cups. If you stand on the other side of the issue, does seeing the cup with an opposing viewpoint make you feel better or worse about the brand associated with the cup?

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