See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

8-track — A cheap word of mouth trick

image Cheap Trick is releasing their new album on 8-track!

The target is radio stations that tend not to play new songs by old bands.  Manager Dave Frey said in the Globe and Mail,  “The 8-track is something that’ll sit on their desk for a while, attract some attention.”

This is a great example of a word of mouth trigger.

A one-time promotion or ad gets attention for a moment.  You need something that will sit around and start conversations again and again.  When someone sees it they will ask “What’s that?”

More from the Globe story.

Thanks to Rick Muirhead for the tip.

Email to a friend:

Privacy: We won't save or reuse these emails.


Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again