Cheap Trick is releasing their new album on 8-track!
The target is radio stations that tend not to play new songs by old bands. Manager Dave Frey said in the Globe and Mail, “The 8-track is something that’ll sit on their desk for a while, attract some attention.”
This is a great example of a word of mouth trigger.
A one-time promotion or ad gets attention for a moment. You need something that will sit around and start conversations again and again. When someone sees it they will ask “What’s that?”
Thanks to Rick Muirhead for the tip.