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A $200 Hamburger

A London Burger King is selling a $200 hamburger for charity (read more here).  Recipe: 

image Wagyu beef, white truffles, Pata Negra ham slices, Cristal onion straws, Modena balsamic vinegar, lambs lettuce, pink Himalayan rock salt, organic white wine and shallot infused mayonnaise in an Iranian saffron and white truffle dusted bun.

They expect to sell 100, but there is a bigger benefit:

#1 Rule of Word of Mouth Marketing:  Give people a reason to talk.

Best way to do it?  Have fun.

(Thanks Kyle!)

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