Take a look at these simple blurbs above each of Billy Dec’s restaurants (from his email signature). One phrase and you know what you need to know.
Can you make your primary selling point easier to absorb?
See Andy's other stuff:
February 8, 2013
You can have amazing word of mouth, and I can help you do it.
My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
My keynote speeches about word of mouth marketing and social media, will leave your group energized, educated, entertained, and enthusiastic about the power of word of mouth.My companies:
WordofMouth.org: Learn to be great at word of mouth marketing.
SocialMedia.org: We're the community for social media leaders at the world's greatest brands.
GasPedal: We run communities.
"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.
More great stuff:
I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, social media, ethics, common-sense business, and entrepreneurship.
I'm a bestselling author, professional speaker, consultant, entrepreneur, and teacher. I look like this. These are my turn-ons. The greatest album in the world. See a picture of a monkey. Full bio here...