I love this offer from Paul Fredrick shirts: Get a custom dress shirt for $19.95. You chose the size, the collar, the cuffs.
Here’s why it’s a great offer:
- They make great shirts (the most important thing in sampling). Tryers will love what they get.
- The low price attracts prospects — and screens out freeloaders.
- You can only get white at the sale price. Which generates interest in more shirts (at full price).
- The promotion isn’t a money-loser.
This is a concept we call “paying prospects” — the tryers are still prospects, but they are paying for the privilege of being sold to.
P.S. Not too late for a holiday gift. Here’s the sale.
P.P.S. Disclosure: PF was a client years ago, and I’ve been wearing the shirts ever since.