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A customer for life

A baby was born at 2,000 feet on an AirAsia flight. The airline gave mom and boy free flights for life (story).

Extraordinary gestures like this create worldwide buzz. Every company could do it. It would be cheaper than a single TV ad.

Coke truck drivers should have a cooler of cold Cokes to hand out to hard-working cops and construction workers — or anyone who needs a smile. Every Starbucks should ring a bell randomly every hour and give a free coffee to whoever is standing at the register.

How do you become legendary?

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  1. @RaynaNyc October 31, 2009 at 12:57 pm #

    Andy, always like reading your posts because of your creativity and obvious passion for marketing. If only more companies thought of ways to surprise and delight customers. “it’s more about brains than bucks” as someone once said :)

  2. Jorge Barba October 31, 2009 at 10:01 pm #


    You become legendary by doing what others are unwilling to do. You become legendary by not following conventional wisdom, you become legendary by exceeding expectations, you become legendary by creating your own rules, you become legendary by creating new possibilities where others see none, you become legendary by being better everyday, you become legendary by making others better everyday.

    You become legendary by making people happy everyday.

  3. Craig Rentmeester November 2, 2009 at 7:04 pm #

    Hey Andy,

    I’m glad that you liked this story, too. It made it to the front page of Yahoo! and was picked up by the AP. You can’t buy that kind of advertising. Even if you could, you may screw it up anyway — like your recent post on law firm advertising showed.



  1. To each his own | Game-Changer - November 28, 2009

    […] airline has created a couple of very happy customers for life, to which Andy ends the post […]

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