A baby was born at 2,000 feet on an AirAsia flight. The airline gave mom and boy free flights for life (story).
Extraordinary gestures like this create worldwide buzz. Every company could do it. It would be cheaper than a single TV ad.
Coke truck drivers should have a cooler of cold Cokes to hand out to hard-working cops and construction workers — or anyone who needs a smile. Every Starbucks should ring a bell randomly every hour and give a free coffee to whoever is standing at the register.
How do you become legendary?