See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

A rose by any other name … might be a more successful sales pitch

saks saleSaks is offering a free gift card based on how much you spend. Sounds great, and I bet people are talking about it.

But when you think about it, it’s just a 5%-15% discount.

How you phrase an offer makes all the difference in how people respond. Free money sounds exciting. But a discount is hardly news, and it may cheapen a luxury brand like Saks.

To do: Test different offers, language, and presentation until you find the one with the best response.

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

Trackbacks/Pingbacks

  1. Smaller Box :: Blog :: Link Love: The Most Valuable Small Biz Articles Posted This Week - October 14, 2011

    […] Great Idea to Reframe Discounts – take a page out of Saks playbook to make your discount promotions sound sexier. […]

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again