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A simple thank you — with friends

gold starA good deed and good marketing can be the same thing.

Gold Star Chili offers a free welcome home party for returning troops and their families. Food, cake, decorations — full deal.

It’s a genuinely nice gesture.

And it’ll create some genuine word of mouth when the party-goers tell their friends.

This is the heart of great word of mouth marketing — earning the respect of your fans so they are eager to tell their friends about you.

It’s a lot harder than buying ads. And a lot more meaningful in the long run.

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