Gold Star Chili offers a free welcome home party for returning troops and their families. Food, cake, decorations — full deal.
It’s a genuinely nice gesture.
And it’ll create some genuine word of mouth when the party-goers tell their friends.
This is the heart of great word of mouth marketing — earning the respect of your fans so they are eager to tell their friends about you.
It’s a lot harder than buying ads. And a lot more meaningful in the long run.