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A top-notch tailor in Bangkok

I was making a speech last year with Steve Knox, CEO of Procter & Gamble’s Tremor division.

In his speech he mentioned that he gets his shirts hand-made in Bangkok, that he orders them over the Internet, that they are fantastic quality, and they cost less than a shirt from Banana Republic.

Important: He remembered the domain name:

More important: I remembered the domain, too.

I never would have remembered Rajawongse Clothier (the proper name of the company).

Lesson:  Simple names matter if you want word of mouth. You can’t repeat what you can’t say, you can’t repeat what you can’t remember.

Definitely order some nice shirts from Jesse and Victor – you won’t be sorry!

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  1. Mitch Joel July 24, 2007 at 5:04 am #

    Here’s living proof that Word of Mouth works. I’m actually going to Singapore and Thailand shortly for some speaking engagements, and I was looking for a good place to get some shirts and suits made.
    Well, guess what? I (obviously) subscribe to your feed and thanks to this Blog posting, I now have a place to stop by and get this done in person.

  2. Mark Tillison July 24, 2007 at 8:30 am #

    Proof that people/companies spend so much time working on grand, far-reaching strategies that they often lose sight of the simple, effective things.

  3. Mitch Joel August 11, 2007 at 8:38 pm #

    Hey Andy, I wanted to follow-up on my comment. I blogged extensively about Rajawongse over here:
    But the best part is the power of Word of Mouth. I heard about them here and was referred to them again via two other independent people as well.
    My experience was also amazing. Jesse and Victor rocked. Two suits, two pants, six shirts and two ties (all Black) later… and I am one happy customer who is also adding more layers to their WOM success.

  4. Morgan Martin-Skerm November 27, 2007 at 11:13 pm #

    Going by word of mouth I recently commissioned a suit from Rajawongse and was very very disapointed. Service was fantastic and instilled confidence, however the end result does not in any way represent a quality garment and certainly not value for money. I could pick up a far superior fitting / constructed suit from my local department store for a comparable price. The suit I recieved was ill fitting, stiff, with very poor workmanship and attention to detail despite me being VERY specific in regards to my requirements and fit.
    Caveat emptor when dealing with Jesse and Victor.

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