I was making a speech last year with Steve Knox, CEO of Procter & Gamble’s Tremor division.
In his speech he mentioned that he gets his shirts hand-made in Bangkok, that he orders them over the Internet, that they are fantastic quality, and they cost less than a shirt from Banana Republic.
Important: He remembered the domain name: dress-for-success.com
More important: I remembered the domain, too.
I never would have remembered Rajawongse Clothier (the proper name of the company).
Lesson: Simple names matter if you want word of mouth. You can’t repeat what you can’t say, you can’t repeat what you can’t remember.
Definitely order some nice shirts from Jesse and Victor – you won’t be sorry!