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Advertising that generates word of mouth

The test of a great advertisement:  Is it worth talking about? 

If your ad is so boring that no one will tell a friend, then you need to try harder. Raise the bar for your creative team:  Insist that ads are buzzworthy.

If you succeed, you get a double return at the same cost: the impressions you pay for — plus the free impressions from word of mouth. 

Here is an amazing ad for Breeze Excel detergent that has been blogged hundreds of times.

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