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Aha! #7: Great Ideas from Hilary Weber of Kaiser Permanente

We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas were shared by some very large companies, and I wanted to share them with you. 

We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, Mayo Clinic, Procter & Gamble, Walmart, Sharpie and the U.S. Coast Guard. Learn more.

Hilary's big idea: It's easy to find content for a blog.  You're probably already doing it.

When Kaiser Permanente started a blog, the company needed to find a way to talk about issues that mattered and supported the brand.  Instead of tackling medical issues, which would be problematic for a health care company operating in such a heavily regulated industry, Hilary worked with a doctor already writing an email newsletter about healthy living.  Not only was it easier to start from here rather than from scratch, but it was easy to convert it into a blog format and gave KP a fresh source of content from the get-go.

Watch Hilary's video:
kaiserpermanente

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Comments

  1. Sonciary Honnoll January 19, 2009 at 11:06 am #

    Andy, truly love your blog. One thought, I know video was supposed to be the next big thing, but I would love if you’d post the transcript of the video on your blog, along with the video.
    Steve Rubel has an awesome post on why this is good for you (the writer) and for me (the reader).
    Why Text Remains King of the Web: http://www.micropersuasion.com/2009/01/why-text-remains-king-of-the-web.html

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