We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas were shared by some very large companies, and I wanted to share them with you.
We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, Mayo Clinic, Procter & Gamble, Walmart, Sharpie and the U.S. Coast Guard. Learn more.
Hilary's big idea: It's easy to find content for a blog. You're probably already doing it.
When Kaiser Permanente started a blog, the company needed to find a way to talk about issues that mattered and supported the brand. Instead of tackling medical issues, which would be problematic for a health care company operating in such a heavily regulated industry, Hilary worked with a doctor already writing an email newsletter about healthy living. Not only was it easier to start from here rather than from scratch, but it was easy to convert it into a blog format and gave KP a fresh source of content from the get-go.