See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Aha! #8: Great Ideas from Tim Collins and Ed Terpening of Wells Fargo

We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas were shared by some very large companies, and I wanted to share them with you. 

We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, Mayo Clinic, Procter & Gamble, Walmart, Sharpie and the U.S. Coast Guard. Learn more.

Tim and Ed's big idea: Be where your customers are.

For Wells Fargo, social media is not about the tools.  Instead, social media is another way to have a dialogue with its customers. Joining the conversation can humanize the brand, but it requires advance work to listen, learn, and know the culture.  Small "test and learn" initiatives" can be a great start rather than jumping in with a loud splash.

Watch Tim and Ed's video:

Email to a friend:

Privacy: We won't save or reuse these emails.


Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again