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An amazing word of mouth campaign for Goodwill

The last few months at and have been amazing, but I need a break. While I’m on vacation this week, I’m sharing a few classic posts with you. This one is from February of 2011:

IMG_1842IMG_1839IMG_1844An empty box shows up via UPS. Inside is a map from my house to the nearest Goodwill donation center.

This simple, elegant, inexpensive campaign was so remarkable that I told everyone I saw, for weeks. I showed the box to everyone who came to my office.

Which is the whole point of word of mouth marketing: Give people a reason to talk about you.

And that doesn’t take a big budget, a gimmicky street team, or some “experiential marketing” program.

You just need one great reason to talk.

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