See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

An amazing word of mouth campaign for Goodwill

IMG_1842IMG_1839IMG_1844An empty box shows up via UPS. Inside is a map from my house to the nearest Goodwill donation center.

This simple, elegant, inexpensive campaign was so remarkable that I told everyone I saw, for weeks. I showed the box to everyone who came to my office.

Which is the whole point of word of mouth marketing: Give people a reason to talk about you.

And that doesn’t take a big budget, a gimmicky street team, or some “experiential marketing” program.

You just need one great reason to talk.

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

  1. marti garaughty February 8, 2011 at 11:47 am #

    h Andy, that is absolutely brilliant and could be used by so many types of business in so many other ways.

  2. James Lamb February 8, 2011 at 11:25 pm #

    They should stick those in the bottom of Amazon boxes. My wife’s got free Prime and there’s boxes in our foyer every few days.

Trackbacks/Pingbacks

  1. Goodwill's word of mouth marketing empty box campaign | ParkHowell.com - February 15, 2011

    […] the word of mouth buzz fly. Renown WOM guru, Andy Sernovitz, recently featured this story on his, “Damn! I wish I’d Thought of That!” blog about unusually useful ideas for smart […]

  2. Buzz in a Box | ExtraCuts - April 7, 2011

    […] the Buzz Box, the idea alone is starting to make so much noise, it got the attention of WOM guru Andy Sernovitz. Stay tuned to see what unfolds. Click here to cancel […]

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again