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An amazing word of mouth campaign for Goodwill

IMG_1842IMG_1839IMG_1844An empty box shows up via UPS. Inside is a map from my house to the nearest Goodwill donation center.

This simple, elegant, inexpensive campaign was so remarkable that I told everyone I saw, for weeks. I showed the box to everyone who came to my office.

Which is the whole point of word of mouth marketing: Give people a reason to talk about you.

And that doesn’t take a big budget, a gimmicky street team, or some “experiential marketing” program.

You just need one great reason to talk.

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  1. marti garaughty February 8, 2011 at 11:47 am #

    h Andy, that is absolutely brilliant and could be used by so many types of business in so many other ways.

  2. James Lamb February 8, 2011 at 11:25 pm #

    They should stick those in the bottom of Amazon boxes. My wife’s got free Prime and there’s boxes in our foyer every few days.


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