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And that’s exactly why I blog every single day…

Blogging is a long-term game. 

You’re not going instantly viral. You’re not shooting for the home run post.

But every post builds your reputation. Every post drives you hired in the search engines. Week after week, more people know about you and what you do.

And then, out of the blue … you get the big win.

My friend Scott — the Nametag Guy — hit it big:

The Today Show was doing a segment about wearing nametags, googled the word “nametag,” found me at the top of the page one, and then did a story on my business:


And THAT’S exactly I blog every single day :)

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  1. Aurelie Chazal October 24, 2014 at 2:28 am #

    Hi Andy,

    I would tend to think the same way. Every little piece of content build your reputation and gets you ranked on google. You never know which article will help you the most (and your example is a perfect one) but if you do everything to publish valuable content on a regular basis, you’re going the right way.

    However, I know that I’m missing one critical thing with the content I create. I fail to promote it effectively. I think at this point I will be looking at writing less and spending more time promoting. I have no idea if that will benefit us more but I am excited to try.

  2. Jake Cain November 6, 2014 at 12:48 pm #

    Hey Andy,

    Thanks for the encouraging message!

    So many people start out blogging for business with great aspirations but when they see no results in the short term, they lose motivation.

    You have to believe in what you are doing so you can stay motivated and keep adding content, even when you don’t see the results.

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