Surround them with paparazzi.
This is one of the best trade show tactics I’ve seen in years: I’m walking down the hall at eBay Live and I suddenly get swarmed by paparazzi. They wanted my autograph, they had microphones and cameras. It was fun.
They were promoting a marketing web site by eBay star Janelle Elms called OSIRockstars.com. Her strategy? Make her customers feel special.