How would someone give your product as a gift? What if it was an online service?
I signed up for a Flickr Pro account, and when I was done I saw this message (edited):
Can I buy a gift Pro Account for someone who doesn’t have an account?
Yes! You can give the gift of Flickr to anyonemember or not!
Here’s how it works:
- Go to the main Gift page to find out what it’s all about,
- Click the big "Buy Now" button
- …Choose to either print a PDF Gift Card (to print out and scribble on), or email the gift.
Lesson: How easy is it for someone to share your stuff? What if they want to give it as a gift? Do you even ask?
Thanks to Josh Hallett, who told me all about this at BlogHer.